Spotify has become the leading platform for music fanatics to discover new artists and tracks. Music lovers can create, curate, and share their playlists with friends and the world. It’s a platform that changes the dynamics of how we consume music, how we share our musical tastes and interests, and even how artists and labels promote their music. Here’s how to become a Spotify playlist curator.
Step 1: Strive for a Unique Perspective
Spotify has a vast library of playlists that cater to various moods and genres. To stand out from the sea of playlists, you need to create a unique playlist with a fresh perspective. You can create a playlist that emphasizes a particular genre, era of music, or mood. You can mix and match different genres or curate playlists that focus on underrepresented niches-in-the-wall music. Pay attention to user feedback, learn what’s working well, and iterate to improve your playlist.
Step 2: Understand your Target Audience
Before you begin curating your playlist, you need to understand your target audience. Who are you trying to reach with your playlist, and what are their interests? Creating a playlist with a specific target audience in mind ensures that your playlist resonates with your listeners, enabling you to grow your audience base. It’s all about understanding what kind of music your audience likes to listen to, and then tailor your playlist towards them.
Step 3: Keep It Fresh and Engaging
The success of your playlist depends on your ability to keep it fresh and engaging. Avoid overplaying the same tracks, hop on the latest trends, and add new entries to your list whenever you can. Your playlist should be dynamic, reflecting your tastes and what’s happening in the world of music. You can also collaborate with other curators and promote each other’s playlists.
Step 4: Promote Your Playlist
To gain listenership, you need to promote your playlist. Share them on social media, blogs, and websites that align with your target audience to get the word out. Approach music blogs and channels and ask them to feature your playlist on their platforms. Make use of Spotify’s promotion tools and data to learn more about your audience, how they discovered your playlist, and optimize your playlist to gain more followers and streams.
Step 5: Leverage Spotify’s Features
Spotify, as a music streaming platform, has numerous features that you can use to create and promote your playlist. For instance, use the Discover Weekly playlist feature to discover new songs or the Release Radar feature that tailors new releases to your taste. You can also use collaborative playlists to collaborate with your followers or other curators.
The Bottom Line
Becoming a Spotify playlist curator is no easy feat. It takes time and effort to create a unique playlist that offers a fresh perspective on a particular genre, era, or mood. Still, it can also be an incredibly fulfilling experience, especially if you have a passion for music. By following these five steps, you’ll be on your way to curating a successful Spotify playlist that resonates with your audience, gains followers, and helps you promote your musical taste and interests.